---
title: SAP Business Technology Platform Google Case Study
description: Find out how we helped the Google retail team responsible for the creation of pop-up shops called ‘Made by Google’ drive retail sales of Google's own brand range of hardware devices.
---

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# [SAP Business Technology Platform Google Case Study](https://blog.rocket-consulting.com/case-studies-sap/sap-business-technology-platform-google-case-study)

 Written by [Admin](https://blog.rocket-consulting.com/case-studies-sap/author/admin) | Sep 16, 2025 3:04:44 PM

Transform consumer in-store retail experience through real-time asset location tracking for Google

 

#### **The Challenge**

The Google retail team responsible for creation of the pop-up shops called ‘Made by Google’ to drive retail sales of Google's own brand range of hardware devices wanted to explore how they could transform the consumer in-store retail experience by allowing greater freedom to consumers to interact with the devices in-store.

The project challenge was both technical and experiential, with the goal of creating a working pilot for real-time tracking of a wide range of Google devices including VR headsets, mobile phones, and voice-activated Google Home devices to allow consumers to interact freely with the devices within the store and even request sales support at the push of a button.

#### **The Solution & Approach**

Using the SAP Technology Platform (formerly known as SAP Cloud Platform) and drawing on mobile technology expertise from across the supply chain, Rocket created a Bluetooth Low Energy (BLE) Beacon asset tracking platform.

The Rocket Retail Asset Tracking Platform provides a digital solution across the full store life cycle.

- Store commissioning 
    - New store floorplan can be quickly set up, including the definition of store zones and warning zones (such as areas closer to the exits).
    - Store staff mobile devices are registered for alerting and notifications.
    - The personalised Google Store Floorplan.
- Adding new products/assets 
    - A new product/asset can be easily registered through a smartphone, tablet or PC via a store administration portal.
- Live tracking 
    - Products/assets can be tracked and located within the store in real-time using a smartphone, tablet, or PC.
- Alerting 
    - When a product moves into a warning zone the shop staff are issued a notification on their registered mobile devices.
- Management 
    - Beacons and Nodes that support the solution are easily managed through the Rocket Retail Asset Tracking Platform store management portal.

#### **Business Outcomes**

- Successful pilot demonstrated indoor real-time asset tracking to the required level of accuracy
- Easy creation of a graphical store layout
- Real-time visual assets location within store zones
- Immediate alerting of assets moving toward store exit area
- Salesperson request via a push of a button
- Opportunity for other data collection, such as drop sensing

              

<https://www.rocket-consulting.com/sap-partner-capability/rocket-mobile-ewm-experts>[Learn More](https://www.rocket-consulting.com/sap-partner-capability/rocket-mobile-ewm-experts)

There are many ways to reach us if you have more specific questions, please connect with us via [Linkedin](https://www.linkedin.com/company/rocket-consulting-ltd) - we aim to respond to message within 24 hours. If you would like a fast response please email us via [launch@rocket-consulting.com](mailto:launch@rocket-consulting.com) or alternatively schedule a call back to suit by using the below booking form.

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